Tourism translation is concerned with texts revolving around the travel and hotel industry. Its main goals are to connect different cultures, attract clients, and adjust the foreign references in each given production so that the image and idea that they are meant to convey is not lost on the target audience—a process also known as localization. It is through persuasion, advertising, and the proper transmission of in-depth knowledge about the location, event, or establishment being described that it is possible to translate, transcreate, and adapt bodies of text such as brochures, websites, and even audioguides.